Jon Lee
About Jon Lee
Jon Lee is the Director of Client Engagement Strategy at CIBC in Toronto, Ontario, Canada, with extensive experience in customer retention, digital marketing, and CRM across various companies.
Title
Jon Lee is the Director of Client Engagement Strategy at CIBC. He has held this position since 2018, and his role is based in Toronto, Ontario, Canada. In this capacity, Jon is responsible for leading strategies aimed at enhancing client engagement for the financial institution.
Previous Roles at Rogers Communications
Before joining CIBC, Jon Lee worked at Rogers Communications. From 2014 to 2018, he served as Director, Customer Retention. In this role, he focused on developing and executing strategies to maintain and increase customer loyalty and retention for the company.
Experience at TD
Between 2011 and 2014, Jon Lee was the Senior Manager of Digital and Direct Marketing at TD. During his tenure, he was involved in managing and optimizing digital marketing and direct marketing campaigns to drive customer acquisition and engagement.
Background in CRM and Loyalty at Virgin Mobile Canada
Jon Lee's career includes a significant role at Virgin Mobile Canada, where he worked from 2008 to 2010. As Director of CRM and Loyalty, he was responsible for developing customer relationship management and loyalty programs to enhance customer satisfaction and retention.
Marketing Leadership at Bell
Jon Lee also has experience at Bell, one of Canada's largest telecommunications companies. From 2000 to 2008, he served as Director of Marketing in Montréal, Quebec. His responsibilities included overseeing marketing strategies aimed at promoting Bell's products and services.
Co-Founder of Zeero
Starting his career as an entrepreneur, Jon Lee co-founded Zeero and acted as Account Director from 1996 to 2000. During this period, he was instrumental in developing business strategies and managing client accounts to drive company growth.
Education and Expertise
Jon Lee holds a Master of Business Administration (MBA) from the Schulich School of Business at York University, where he studied Business Administration from 1992 to 1995. He also studied Television at Ryerson University in 1970.