Kimberly Robinson
About Kimberly Robinson
Kimberly Robinson is the Senior Director of Marketing Optimizations at CIBC, with extensive experience in digital sales, marketing strategy, and online banking technology.
Current Role at CIBC
Kimberly Robinson serves as the Senior Director of Marketing Optimizations at CIBC. She has held this role since 2023 and works in a hybrid capacity in Toronto, Ontario, Canada. In this position, she leads high-performing, cross-functional teams focused on improving marketing strategies.
Previous Positions at CIBC
Before her current role, Kimberly Robinson was the Director of Digital Personalization and Optimization at CIBC from 2021 to 2023. She also served as the Director of Intake and Publishing from 2020 to 2021. Her experience at CIBC spans several roles that emphasize digital sales, marketing strategies, and optimization.
Experience at Desjardins Groupe d'assurances générales
Earlier in her career, Kimberly Robinson worked at Desjardins Groupe d'assurances générales. She held the position of Reinsurance Analyst for two months in 2004 and was a Marketing Assistant for two months in 2003. These roles provided her with foundational experience in the insurance industry.
Educational Background
Kimberly Robinson studied at the University of Toronto Mississauga, where she earned an Honours Bachelor of Arts in Communication, Culture, and Information Technology, specializing in Visual Culture and Communication, from 2001 to 2005. Concurrently, she pursued a Certificate in Digital Communications at Sheridan College, completing both programs in the same four-year period.
Professional Certifications and Skills
Kimberly Robinson is a certified Scrum Master with expertise in Agile team transformation, coaching, business process improvement, and people change management. Her skill set is extensive in digital sales and marketing strategy, as well as online and mobile banking technology.