Lakshita Verma
About Lakshita Verma
Lakshita Verma is the Campaign Lead for Digital Direct Campaign at CIBC in Toronto, Ontario, Canada, with a background in marketing and strategy roles at various companies, including Pesto Tech and LBB.
Current Role at CIBC
Lakshita Verma currently serves as the Campaign Lead for the Digital Direct Campaign at CIBC in Toronto, Ontario, Canada. Verma began this role in 2023. This position involves overseeing the digital direct marketing campaigns for the bank, ensuring that they align with the company’s business goals and objectives.
Previous Experience at CIBC
Before her current role, Lakshita Verma worked as a Junior Analyst in the Digital Agile Sales and Marketing department at CIBC from 2022 to 2023. During her 6-month tenure, she focused on digital sales and marketing strategies to help the bank acquire and retain customers.
Professional Background at Pesto Tech
Lakshita Verma held two positions at Pesto Tech. From 2021 to 2022, she was the Strategy & Partnerships Manager, where she worked for 5 months remotely. She also served as the ISA Manager from 2020 to 2021 for 11 months, again in a remote capacity. During her time at Pesto Tech, she focused on strategy development, partnership formations, and income share agreement management.
Education and Expertise
Lakshita Verma holds a Postgraduate Degree in Marketing Management from Seneca College, where she studied from 2022 to 2023. She also earned a Bachelor of Technology (BTech) degree in Electronics and Communication Engineering from SRM University, graduating in 2018. Her educational background equips her with a deep understanding of both technical and marketing domains.
Additional Professional Experience
Lakshita Verma has diverse experience across various industries. She worked as a Senior Associate at LBB (Little Black Book) from 2019 to 2020 in New Delhi, India, and as a Business Development Executive at Extramarks Education India Pvt. Ltd. in Noida from 2018 to 2019. Earlier, she interned at DRDO, Ministry of Defence, Govt. of India in 2017 and at Central Electronics Limited in 2016.