Laura Amantea
About Laura Amantea
Laura Amantea is the Senior Director of Marketing Communications at CIBC, with extensive experience in marketing roles at Mars and Wrigley.
Current Position at CIBC
Laura Amantea holds the role of Senior Director, Marketing Communications at CIBC. She has been with the company since 2018. In this capacity, she oversees marketing communication strategies, aiming to enhance brand visibility and customer engagement. Her role includes the management of large-scale marketing campaigns, aligning communication efforts with the organization's business objectives.
Previous Roles at Mars
Laura Amantea served as the Vice President of Marketing at Mars from 2016 to 2018. During her tenure, she was responsible for leading the marketing department, developing and implementing marketing strategies, and ensuring alignment with Mars' overall business goals. Her work involved significant leadership and management responsibilities in a high-profile company known for its global brands.
Career at Wrigley
Laura Amantea has an extensive history with Wrigley, beginning as a Brand Manager for Excel Gum from 2005 to 2010. She then advanced to Marketing Manager for Skittles, Starburst, and Lifesavers between 2010 and 2013. Currently, she serves as Senior Marketing Manager for Excel and Extra Professional. Her responsibilities have included brand management, marketing strategy development, and execution across various iconic brands.
Early Career
Laura Amantea began her career at Mark Anthony Group, working as a Territory Manager from 2000 to 2002. She then moved on to a role at Renees Gourmet as Associate Brand Manager in the foodservice sector from 2002 to 2005. These early positions provided her with foundational experience in brand management and marketing within the food and beverage industry.
Education and Academic Background
Laura Amantea earned her Bachelor's degree from Western University, where she studied from 1996 to 2000. Her academic background provided her with the knowledge and skills foundational to her career in marketing and brand management. Western University is noted for its strong business and communication programs, which likely contributed to her professional development.