Laura Brown
About Laura Brown
Laura Brown is the Senior Manager of Digital Strategy at CIBC in Toronto, Ontario, with extensive experience in editorial strategy, content creation, and digital management.
Current Role at CIBC
Laura Brown is currently working at CIBC as the Senior Manager of Digital Strategy since 2021. Based in Toronto, Ontario, Canada, she is responsible for driving editorial strategy and content creation for a multi-platform financial application. Her role involves the utilization of Adobe Experience Manager Mobile for app content management and leveraging analytics tools such as Adobe Analytics, Chartbeat, and Google Trends for data-driven decisions.
Previous Experience at CIBC
From 2018 to 2021, Laura Brown held the position of Digital Editorial Manager at CIBC, focusing on User Experience in the Digital Wealth Management/Innovation & Analytics department. During her tenure, she enhanced digital content strategies and ensured the seamless user experience of CIBC's financial applications and platforms in Toronto, Ontario.
Editorial Management at Rogers Media
Before joining CIBC, Laura Brown worked at Rogers Media, where she served in various editorial roles for Chatelaine magazine. From 2015 to 2018, she was the Managing Editor, preceded by her role as Associate Managing Editor from 2014 to 2015 and Assistant Managing Editor from 2012 to 2014. Her responsibilities included overseeing editorial content and strategy, managing editorial teams, and utilizing Adobe Creative Suite tools like Photoshop, InCopy, and InDesign in Toronto, Canada.
Education and Academic Background
Laura Brown has a diverse academic background. She studied at Ryerson University, achieving Magazine Copy Editing & Substantive Editing from 2010 to 2016. She earned a Diploma in Creative Photography from Humber College, studying from 2004 to 2008. Furthermore, she holds an Honours BAA in Media Studies from the University of Guelph, completed in the same period from 2004 to 2008.
Technical Skills and Proficiencies
Laura Brown possesses a wide range of technical skills. She is proficient in SEO tools such as Moz, Brightedge, and Google. Laura is experienced in social media management, utilizing platforms like Facebook, Instagram, Twitter, YouTube, and Hootsuite. In addition to this, she has technical expertise in HTML and CSS and is adept at using project management tools like Basecamp and Trello. Her skills also include managing newsletters through Salesforce.