Li Wang
About Li Wang
Li Wang is the Senior Manager of Digital Insights & Integration at CIBC, with extensive experience in data analytics and digital marketing.
Title
Li Wang currently holds the position of Senior Manager, Digital Insights & Integration at CIBC. This role, held since 2018, involves overseeing digital data initiatives and ensuring seamless integration of insights.
Professional Experience at CIBC
Li Wang has held multiple positions at CIBC over the years. Prior to becoming a Senior Manager, Digital Insights & Integration in 2018, he worked as a Consultant in the same department from 2014 to 2018. He also served as a Business Analytics Specialist in the eChannels division from 2012 to 2014. His tenure at CIBC has been marked by significant contributions to digital insights and data integration.
Early Career Experience
Before joining CIBC, Li Wang worked at Enerlife Consulting Inc. as a Data Analyst from 2011 to 2012. He also held a position as a Marketing Analyst at Leanexus Insight Consulting Ltd from 2010 to 2011. Both roles were based in Toronto, Canada, and provided foundational experience in data analysis and marketing.
Education and Credentials
Li Wang studied at The University of British Columbia, focusing on website optimization and digital marketing, and earned the UBC/DAA Award of Achievement in Digital Analytics in 2015. He also holds a Master's degree in Applied Mathematics from York University, completed in 2010. These academic credentials have underpinned his expertise in analytics and digital insights.
Key Projects and Initiatives
Throughout his career, Li Wang has led several key initiatives at CIBC. He was instrumental in creating a comprehensive 360-degree view of digital customer behavior using data from Adobe Analytics, EDH, and legacy DBMS. He also played a crucial role in the CIBC Customer Information Warehouse and Enterprise Data Hub initiatives, improving customer data integration. Additionally, he automated daily and weekly data processing jobs using the SAS Management Console and facilitated the transition of recurring sales reporting jobs to a Deloitte offshore team.