Lisa Akam
About Lisa Akam
Lisa Akam is the Manager of Loyalty Rewards Redemption at CIBC, with extensive experience in marketing roles across various companies.
Current Role at CIBC
Since 2020, Lisa Akam has been serving as the Manager of Loyalty Rewards Redemption at CIBC. In this role, she oversees the strategic management and execution of loyalty rewards programs, focusing on maximizing customer engagement and satisfaction. Lisa's responsibilities include curating reward offerings, analyzing program performance, and ensuring seamless customer experiences in the redemption process.
Previous Experience at Canadian Tire Financial Services
From 2013 to 2020, Lisa Akam held the position of Associate Marketing Manager at Canadian Tire Financial Services. During her seven-year tenure, she was responsible for developing and implementing marketing strategies to drive customer engagement and brand loyalty. Lisa's role encompassed campaign planning, market analysis, and coordinating marketing activities across various channels.
Marketing Specialist at CAA South Central Ontario
Lisa Akam worked as a Marketing Specialist at CAA South Central Ontario between 2010 and 2013. In this capacity, she contributed to the development and execution of marketing initiatives aimed at enhancing member engagement and service utilization. Her duties included creating marketing materials, managing campaigns, and analyzing market trends to support the organization's objectives.
Educational Background
Lisa Akam's educational background includes a Marketing Certificate from Sheridan College, earned between 1997 and 2002. She also holds a Bachelor of Arts in Applied Health Sciences from the University of Waterloo, where she studied from 1989 to 1993. Her education has provided her with a strong foundation in both marketing principles and health sciences.
Career Path
Lisa Akam's career began as a Marketing Coordinator at Transcontinental from 1995 to 1999. She then worked at Lombard Insurance as Assistant Marketing Manager from 1999 to 2003. This was followed by a role as Account Manager at Canada Life for a year, before joining The CUMIS Group as a Marketing Communications Consultant from 2004 to 2010. Her extensive experience in various marketing roles across different industries has equipped her with a diverse set of skills and insights.