Lisa Mac
About Lisa Mac
Lisa Mac is a Senior Analyst Programmatic at CIBC, with previous experience at Omnicom Media Group in digital advertising roles.
Current Role at CIBC
Lisa Mac has held the position of Senior Analyst Programmatic at CIBC since 2019. In this role, she is responsible for analyzing and optimizing programmatic advertising campaigns. Her work involves leveraging data and analytics to improve the efficiency and effectiveness of digital ad spend, ensuring that campaign objectives are met.
Previous Experience at Omnicom Media Group
Before joining CIBC, Lisa Mac worked at Omnicom Media Group in two different capacities. She served as an Ad Operations Specialist in 2019 for three months, where she managed the technical aspects of ad delivery. From 2017 to 2018, Lisa was a Digital Ad Platforms Coordinator, where she provided support in managing digital advertising platforms, ensuring the correct implementation and execution of ad campaigns.
Career in Digital Advertising
Lisa Mac has built a career in digital advertising with a focus on programmatic and digital ad operations. Her roles have included responsibilities such as campaign management, data analysis, and platform coordination. Her experience spans both the technical and strategic aspects of digital advertising, contributing to her comprehensive understanding of the industry.