Luis Canseco Tudon
About Luis Canseco Tudon
Luis Canseco Tudon is a Senior Creative Designer specializing in brand and marketing communications at CIBC in Toronto, Ontario, Canada.
Current Role at CIBC
Luis Canseco Tudon is currently serving as the Senior Creative Designer, Brand and Marketing Communications at CIBC. He has been in this role since 2021, working out of Toronto, Ontario, Canada. In this capacity, Tudon focuses on developing and managing brand and marketing materials to ensure consistency and alignment with the company’s vision and goals. His work is integral to the bank's brand identity and marketing communication efforts.
Previous Experience at Yamaha Motor Canada Ltd.
Before joining CIBC, Luis Canseco Tudon worked as an E-learning Developer at Yamaha Motor Canada Ltd. from 2019 to 2021 in Toronto, Ontario, Canada. Over these two years, Tudon was responsible for developing and implementing e-learning modules tailored to Yamaha's needs, enhancing employee training, and improving information retention through interactive and engaging content.
Experience at Wealth One Bank of Canada
From 2017 to 2019, Luis Canseco Tudon held the position of Design Lead at Wealth One Bank of Canada in the Toronto, Canada Area. Here, he led a team in creating compelling design solutions to support the bank’s marketing and communications strategies. His role involved overseeing the end-to-end design process, ensuring that the brand's visual identity was maintained across all platforms.
Experience at Scotiabank
Luis Canseco Tudon has a notable tenure with Scotiabank, having served in two different roles. From 2015 to 2017, he worked as a Multimedia Designer within Creative and Production Services. Prior to that, he was the Senior Graphic Designer for Corporate Communications from 2008 to 2015. Through these positions, Tudon accumulated extensive experience in the financial sector, focusing on multimedia design, corporate communication, and brand consistency.
Educational Background
Luis Canseco Tudon studied at Tecnológico de Monterrey, where he earned a Master's in Education Communication. Additionally, he holds a Major in Graphic Communication Design from UAM Universidad Autónoma Metropolitana. His educational background has provided him with a solid foundation in both communication theory and practical design skills, which he has applied throughout his various roles in the industry.