Mariam Haroun
About Mariam Haroun
Mariam Haroun is the Director of Air Canada Partnership at CIBC, with extensive experience in product management, strategic initiatives, and marketing across various financial institutions.
Director at CIBC
Mariam Haroun currently holds the position of Director, Air Canada Partnership at CIBC, a role she has occupied since 2018. In this capacity, she successfully negotiated and executed Air Canada's new contract, achieving a win-win partnership. Her efforts focused on conflict resolution and achieving an optimal balance of interests between both parties.
Senior Manager Aeroplan Product Management at CIBC
Between 2015 and 2018, Mariam Haroun served as the Senior Manager of Aeroplan Product Management at CIBC. She managed the highly profitable Aeroplan portfolio's P&L, ensuring consistent year-over-year growth and revenue. She also provided overall program and project management for the launch of the new Aeroplan-Air Canada loyalty program and CIBC credit cards.
Product and Segment Marketing Manager at Moneris Solutions
From 2011 to 2012, Mariam Haroun worked as the Product & Segment Marketing Manager at Moneris Solutions on a one-year contract. In this role, she led initiatives to enhance product offerings and optimize marketing strategies to drive business growth.
Head of Cards Marketing at HSBC
Mariam Haroun held the position of Head of Cards Marketing - Retail & Commercial Banking at HSBC from 2010 to 2011. During her tenure, she spearheaded marketing strategies to enhance the bank's card products and services, contributing to customer growth and retention.
Educational Background
Mariam Haroun completed her MBA focusing on Marketing at the Maastricht School of Management. She also holds a Bachelor’s Degree in Management Science with high honors in Business Management and Banking Management from Sadat Academy. Additionally, her educational foundations were laid at Sacre-Coeur French School.