Melanie Hollingsworth
About Melanie Hollingsworth
Melanie Hollingsworth is the Consumer Insights Lead at CIBC, with extensive experience in consumer insights and analytics across various top-tier companies.
Current Position at CIBC
Melanie Hollingsworth currently holds the position of Consumer Insights Lead at CIBC. She began her tenure in this role in 2021. In this position, she focuses on leveraging consumer data and behavioral insights to guide business strategies and enhance brand performance.
Previous Experience at Canopy Growth Corporation
Before joining CIBC, Melanie worked at Canopy Growth Corporation. She served as the Vice President of Consumer and Shopper Insights from 2020 to 2021, and as the Director of Consumer Insights and Analytics from 2019 to 2020. In these roles, she focused on analyzing consumer behavior to inform company strategies and decision-making processes.
Role at Sklar Wilton & Associates
Melanie Hollingsworth spent considerable time at Sklar Wilton & Associates, starting as an Associate in 2010. She was promoted to Director, a role she held from 2015 to 2018. Subsequently, she was named Managing Director from 2018 to 2019. During her tenure, she worked in the Toronto area and specialized in providing consumer insights and strategic consultation for prominent companies.
Early Career Starting at Indigo
Melanie's career began at Indigo Books and Music, where she worked as a Marketing Coordinator focused on loyalty and advertising from 2004 to 2005. She then moved to Saatchi & Saatchi Advertising in London, UK, where she spent almost three years working as a Planner on accounts such as General Mills and Visa Europe.
Educational Background at Ivey Business School
Melanie Hollingsworth studied Business at the Ivey Business School at Western University, where she earned an HBA. Her educational background laid the foundation for her expertise in consumer insights and strategic marketing.