Mike Bruno
About Mike Bruno
Mike Bruno is the Senior Director of Digital Commerce at CIBC, with extensive experience in digital sales and marketing strategies.
Senior Director, Digital Commerce at CIBC
Mike Bruno currently works at CIBC as the Senior Director of Digital Commerce. In his role since 2020, he has been instrumental in advancing the bank's digital commerce initiatives. Mike’s efforts have focused on implementing strategic initiatives that significantly enhanced digital sales performance. His work includes developing and executing a comprehensive digital marketing strategy, significantly improving customer engagement and retention. Furthermore, Mike has been integral in the digital transformation efforts at CIBC, prioritizing enhancements in the customer experience.
Previous Roles at CIBC
Before his current position, Mike Bruno has held several key roles at CIBC. From 2019 to 2020, he was the Director of Digital Commerce. Prior to that, he served as Senior Manager of Digital Sales & Strategy from 2016 to 2019 and as Manager/Consultant of Digital Sales & Strategy from 2014 to 2016. Mike began his tenure at CIBC as a Marketing Analyst from 2012 to 2014. His progressive roles have equipped him with extensive experience and deep insights into digital commerce and marketing strategies.
Professional Background
Mike Bruno has accumulated significant experience in marketing and digital commerce across various industries. Before joining CIBC, he worked at Testforce Systems as Product Marketing for five years, where he honed his marketing skills. Additionally, he briefly worked as a Transportation Support Analyst at the City of Toronto in 2005. These roles have contributed to his holistic understanding of market dynamics and operational efficiencies.
Educational Background
Mike Bruno holds a Bachelor of Commerce (BComm) in Business Management - Marketing from Ryerson University, completed between 2005 and 2007. Before that, he attended Durham College, where he made the Dean's List and completed a Business Management - Marketing program from 2003 to 2005. His educational background laid a strong foundation for his subsequent career in digital sales and marketing.
Expertise in Digital Commerce and Agile Methodologies
Mike Bruno is known for his expertise in agile digital sales methodologies, which has been crucial in rapidly adapting marketing strategies to meet evolving market demands. He fosters strong cross-functional team collaboration to drive digital commerce success. His agile approach has enabled teams to implement effective and efficient marketing strategies, contributing to sustained improvements in CIBC’s digital sales performance.