Naushaba Rafiq
About Naushaba Rafiq
Naushaba Rafiq is a Senior Manager at CIBC, specializing in Aeroplan Product Management with extensive experience in brand communication, product marketing, and business development.
Title
Naushaba Rafiq holds the position of Senior Manager - Aeroplan Product Management at CIBC.
Current Role at CIBC
Naushaba Rafiq has been serving as Senior Manager - Aeroplan Product Management at CIBC since 2020. In this role, she oversees the Aeroplan product management strategy, working closely with teams to enhance the program offerings and customer experience.
Previous Roles at CIBC
Before her current role, Naushaba Rafiq was Manager - Aeroplan Product Management at CIBC from 2018 to 2020 and Product Consultant - Aeroplan Product Management from 2017 to 2018. Her responsibilities included developing and managing product strategies, leading marketing initiatives, and collaborating with cross-functional teams.
Experience and Roles in Other Companies
Naushaba Rafiq has a diverse background with various roles in both marketing and management. She worked as Brand Manager at Bank Alfalah from 2014 to 2016 in Karachi, Pakistan, and as a Business Development Representative at WestX Business Solutions - Xerox in Vancouver, Canada, in 2014. Additionally, she held the position of Senior Student Caller at UBC Alumni Annual Giving from 2013 to 2014, and had multiple roles at Habib Bank Limited in Karachi from 2011 to 2013, including Manager - Brand Communication and Asst. Manager - Brand Communication.
Education and Expertise
Naushaba Rafiq holds a Master of Management degree from UBC Sauder School of Business, earned in 2014, and a Bachelor of Science (BSc) with honors in Economics from Lahore University of Management Sciences, completed in 2011. Her expertise encompasses sales and business development, brand/product advertising, relationship management, and communication. She is skilled in executing multi-channel marketing campaigns and has experience in market research and social media marketing.