Orchid Iin
About Orchid Iin
Orchid Iin is the Sr. Manager of Digital Measurement & Insights at CIBC, with extensive experience in digital marketing and data analysis across various industries.
Current Position at CIBC
Orchid Iin is currently serving as the Sr. Manager, Digital Measurement & Insights at CIBC. Since 2021, she has been responsible for overseeing digital measurement and insights initiatives at the company. Her role includes ensuring accurate data collection, analysis, and reporting to inform strategic business decisions.
Previous Roles at Manulife
Before joining CIBC, Orchid Iin worked at Manulife. From 2020 to 2021, she held the position of Digital Data Analyst & Data Scientist, where she was involved in data analysis and digital measurement. Prior to this role, she was a Digital Marketing Optimizer (consultant level) from 2018 to 2020, focusing on optimizing digital marketing strategies and executing data-driven marketing plans.
Experience in Marketing and Analysis
Orchid Iin has a broad range of experience in marketing and analysis across several organizations. From 2017 to 2018, she served as a Marketing Analyst at Grand & Toy in the Toronto, Canada Area. Earlier in her career, she worked as a Marketing Associate at LGBT in Capital Markets from 2016 to 2018, where she was involved in various marketing initiatives. Additionally, she has experience working as a Staff Accountant at KPMG (2014-2015) and an International Marketing Manager at HuaDe Eye Hospital (2012-2013).
Educational Background
Orchid Iin holds a Bachelor of Sciences in Molecular Genetics from the University of Alberta, where she studied from 2005 to 2010. Additionally, she achieved a post-graduate degree in Marketing from Centennial College, completing her studies in 2014. Her education has provided her with a strong foundation in both scientific and marketing disciplines.
Specializations and Technical Skills
Orchid Iin specializes in digital adoption and marketing strategy planning with a focus on attention to detail in fast-paced environments. She has advanced experience in digital marketing functions, including email, content, paid media, and onsite customer behavior. She is proficient in using various tools such as Adobe Suite, Google Suite, Salesforce, EDL data lake, Tableau, Power BI, Alteryx, and Claravine. Her strong problem-solving and analytical skills make her adept at communicating with stakeholders of varying digital knowledge levels.