Parveen R. Desa
About Parveen R. Desa
Parveen R. Desa is the Director of Learning Strategies & Effectiveness at CIBC, focusing on integrating digital media and design into learning strategies. He has a background in communications, brand management, and international CRM and CMS systems.
Director, Learning Strategies & Effectiveness at CIBC
Parveen R. Desa currently holds the position of Director, Learning Strategies & Effectiveness at CIBC in Toronto, Ontario, Canada. Since starting at the company in 2020, Parveen has been at the forefront of designing and implementing learning strategies tailored to the dynamic needs of CIBC's workforce. His leadership in this role underscores a commitment to enhancing the organization's learning culture through strategic initiatives.
Educational Background and Institutions
Parveen studied at the University of Toronto - Ontario Institute for Studies in Education in 2019 for 11 months, refining his expertise in educational methodologies. Prior to this, in 1970, he earned a Bachelor of Science (B.Sc) degree from Florida Atlantic University. These academic experiences have equipped Parveen with a robust foundation in educational theories and practices, which he applies in his professional role.
Focus on Integrating Digital Media in Learning Strategies
Parveen R. Desa is driven by a passion for integrating digital media and design into learning strategies. By harnessing the potential of new media, he aims to enhance learning experiences, making them more engaging and effective. This focus on digital integration reflects his dedication to leveraging modern technological advancements to push the boundaries of traditional education.
Expertise in Communications and Brand Management
With a comprehensive skill set in managing communications and brand management projects, Parveen R. Desa brings a detailed oriented approach to his work. His experience in these areas allows him to effectively oversee projects that require refined messaging and cohesive brand strategies, successfully aligning them with organizational goals.
Proficiency in CRM and CMS Systems for International Markets
Parveen possesses extensive experience handling Customer Relationship Management (CRM) and Content Management Systems (CMS) within international markets. His proficiency in these systems ensures streamlined operations and effective management of global learning strategies, reinforcing his capability to operate in diverse and complex environments.