Phyllis Beckford
About Phyllis Beckford
Phyllis Beckford is the Director of Marketing Performance Measurement at CIBC, with extensive experience in business intelligence and custom research.
Professional Title
Phyllis Beckford serves as the Director of Marketing Performance Measurement at CIBC. She has been in this role since 2018, working primarily in the Toronto, Canada area. Her role involves overseeing the metrics and analytics that gauge marketing efficiency and effectiveness, contributing to strategic business decisions.
Previous Roles at Hudson's Bay Company
Phyllis Beckford previously worked at Hudson's Bay Company (HBC) in various leadership roles. From 2005 to 2017, she served as Director of HBC Business Intelligence in the Greater Toronto Area. Between 2015 and 2016, she was the Director of HBC Custom Research, playing a crucial role in business intelligence for the North American Department Store Group from 2012 to 2015.
Experience at Market Probe International, Inc.
From 2000 to 2005, Phyllis Beckford held the position of Vice President of Custom Research at Market Probe International, Inc. in the Toronto, Canada area. Her responsibilities included managing bespoke research projects and providing insights and data-driven strategies to clients.
Educational Background and Certifications
Phyllis Beckford holds a Master of Business Administration (MBA) in Statistics and Finance from the University of Chicago. She also earned a Bachelor of Arts (BA) in Political Science and Government from The Ohio State University, College of Arts and Sciences. Additionally, she has undertaken continuing studies in Data Science and Marketing Research at the University of Toronto, Duke University, and Burke Institute. She is also a Certified Marketing Research Professional (CMRP) accredited by the Marketing Research & Intelligence Association.