Rose Lu
About Rose Lu
Rose Lu is the Senior Director of Channel Strategy and Analytics at CIBC, with extensive experience in customer insights and analytics from her previous roles at Scotiabank, HSBC, and other companies.
Company
Rose Lu is currently employed at CIBC, where she has held the position of Senior Director, Channel Strategy and Analytics since 2018. She oversees the development and execution of channel strategies and drives analytics initiatives to support business growth and refinement of programs. She collaborates closely with internal business units and external consulting firms to achieve organizational objectives.
Title
Rose Lu holds the title of Senior Director, Channel Strategy and Analytics at CIBC. In this role, she is responsible for leading the bank's channel strategy efforts and utilizing advanced analytics to ensure sustainable profit growth. She has been with CIBC since 2018.
Previous Roles in Major Banks
Prior to her role at CIBC, Rose Lu worked at Scotiabank from 2012 to 2018 as the Senior Manager of Customer Insights & Analytics. During her tenure at Scotiabank, she developed customer insights strategies and enhanced analytics capabilities. Before that, she was with HSBC from 2008 to 2012 as a Manager in Customer Relationship Management and at Comspec Communications, Inc. as a Business Analyst from 2004 to 2007.
Background in Technology and Data Analysis
Rose Lu began her career as a C++ Programmer at Yaxon Network Co., Ltd. from 2000 to 2001. She then served as a Senior Data Analyst at eHealthInsurance Service Inc. in Xiamen, China, from 2001 to 2003 before moving to Canada to further her career in data analysis and customer relationship management at various institutions.
Education and Expertise
Rose Lu has a strong academic background in both mathematics and statistics. She earned a Bachelor of Science (B.Sc.) in Mathematics and Statistics from Nanjing University in 2000 and a Master of Statistics from the University of Toronto in 2008. Her educational foundation has been integral to her professional expertise in analytics and customer insights.
Key Contributions at CIBC
At CIBC, Rose Lu led the creation of the Test & Learn team to support large-scale strategic initiatives. Her role involves providing advanced business and customer analysis to identify opportunities for sustainable profit growth. Through her leadership, she has been instrumental in refining business programs to align with CIBC's objectives.