Sahra Safi
About Sahra Safi
Sahra Safi is an Intranet Graphic Designer at CIBC in Toronto, Ontario, Canada, with a background in UX and Graphic Design.
Current Role at CIBC
Sahra Safi began her role as an Intranet Graphic Designer at CIBC in January 2023. Based in Toronto, Ontario, Canada, she is responsible for enhancing the company's intranet through effective graphic design. Her approach focuses on creating visually engaging and user-friendly designs that cater to the needs of CIBC employees. Her expertise in UX design is also instrumental in improving the overall user experience of the intranet platform.
Previous Experience at CIBC
Before her current role, Sahra Safi worked for four years as a Customer Service Representative at CIBC, from 2018 to 2022, based in Etobicoke, Ontario, Canada. During her tenure, she developed strong customer service skills and a thorough understanding of the bank's operations, which now aid her in designing more efficient and user-centered intranet solutions.
Web Designer at Girls E-Mentorship
In 2021, Sahra Safi briefly worked as a Web Designer at Girls E-Mentorship (GEM) in Toronto, Ontario, Canada for a period of two months. In this role, she contributed to designing websites aimed at empowering young girls through mentorship programs. Her work focused on creating accessible and engaging web interfaces that support the organization's mission.
Education and Certifications
Sahra Safi holds a Bachelor of Arts in Graphic Design from OCAD University, where she studied from 2018 to 2022. Following this, she pursued further education at the University of Toronto, where she achieved a UX Design Certification between 2022 and 2024. Her academic background provides a solid foundation in both graphic and UX design principles, which she effectively integrates into her professional work.
Design Philosophy
Sahra Safi advocates for user-centered design, emphasizing the importance of understanding and empathizing with users. She believes in the philosophy that successful design requires a deep connection with the users, a view supported by the quote from Dana Chisnell. This approach ensures that her design solutions are not only aesthetically pleasing but also highly functional and user-friendly.