Sarah Tang Kennedy
About Sarah Tang Kennedy
Sarah Tang Kennedy is the Senior Manager of Digital Sales Planning & Strategy at CIBC, with extensive experience in digital marketing and strategy roles at BMO Financial Group and other companies.
Title and Current Role
Sarah Tang Kennedy is the Senior Manager of Digital Sales Planning & Strategy at CIBC. She has been in this role since 2021, where she focuses on developing strategic plans to enhance digital sales and customer engagement.
Previous Experience at BMO Financial Group
Prior to her current position, Sarah worked at BMO Financial Group in various senior managerial roles from 2013 to 2020. She served as Senior Manager, Enterprise Marketing Strategy & Innovation (2018-2020), Senior Manager, Digital Marketing Strategy (2016-2018), and Senior Manager, Digital Marketing - Wealth Management (2013-2016). Her work in these positions spanned a range of strategic marketing initiatives and digital transformations in the Toronto, Canada area.
Early Career in Digital Marketing
Sarah started her career in digital marketing and strategy with roles at various organizations, including inVentiv Health (JSA & GSW) as a Digital Strategist (2012-2013), TC Transcontinental Premedia as a Digital Marketing and Communications Manager (2010-2012), and Canwest as a Digital Production Coordinator (2008-2010). She also worked as an Executive Assistant, Production at Avion Films from 2006 to 2008.
Educational Background
Sarah studied at the University of Toronto, where she achieved a Certificate in Public Relations. She also attended Ryerson University for Marketing Management, earning a Continuing Education Degree. Additionally, she earned a Bachelor of Arts in History from the University of Toronto - Victoria University. Her diverse educational background supports her comprehensive expertise in digital strategy and marketing.
Expertise in Marketing and Digital Strategy
Sarah is known for her expertise in developing customer-first roadmaps at the intersection of marketing and digital. She has a track record of building, transforming, and inspiring teams to drive change across organizational, customer, and partner channels. Her leadership focuses on best-in-class customer experiences, business growth, and operational excellence across executive and delivery teams.