Somya S.
About Somya S.
Somya S. is the Manager Direct Communications at CIBC with over 5 years of experience in digital marketing, specializing in paid marketing strategies. She holds a postgraduate degree in Marketing Research and Analytics from Centennial College and a degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University.
Title
Somya S. holds the title of Manager Direct Communications. Currently, Somya works at CIBC as Manager Direct Communications, a role held since 2022. This position is based in Toronto, Ontario, Canada, where Somya applies comprehensive communication strategies to enhance direct engagements.
Professional Experience
Somya has accumulated over five years of experience in digital marketing. Notably, Somya served as Social Media Marketing professional in Toronto in 2022 for eight months before transitioning to the current role at CIBC. Previously, Somya led digital marketing efforts at Yes Madam - Beauty & Home services (2020-2021) and Liamtra (2019-2020) in Noida, Uttar Pradesh, India. Additionally, Somya worked at TREATMENT TRAVELLER as a Digital Marketer & Content Strategist (2018-2019), Construction Mirror as Editor & Online Strategist (2018), and Medimarcom in roles ranging from Public Relations & Content Marketing Assistant (2016-2018) to Event Management Intern (2015) in Delhi.
Education and Credentials
Somya has an educational background that includes a Postgraduate Degree in Marketing Research and Analytics from Centennial College, obtained from 2022 to 2023. Prior to that, Somya completed a degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University between 2016 and 2019. Earlier education was completed at Ryan International School - India, spanning from 2004 to 2016.
Digital Marketing Expertise
Somya specializes in paid marketing strategies and boasts a strong ability to identify unconventional yet effective strategies for achieving business success. The professional journey includes crucial roles that demanded balancing organizational objectives with maintaining productive relationships, thereby supporting growth and a competitive business edge. Somya's understanding of audience engagement and interpersonal skills has played a vital role in professional advancement.
Skills and Competencies
Somya possesses a unique blend of skills that include digital marketing, content strategy, public relations, and social media marketing. With extensive experience in managing digital marketing campaigns and strategizing communications, Somya has developed a nuanced understanding of how to engage diverse audiences effectively. These skills have been honed across various sectors, including beauty services, travel, health, and construction industries.