Stephanie Shaughnessy
About Stephanie Shaughnessy
Stephanie Shaughnessy is the Senior Manager, Brand - Sponsorship at CIBC in Toronto, Canada, and has extensive experience in brand management and marketing, having previously worked at Sportsnet, Rogers Media, and Whiteoaks Communications Group.
Current Role at CIBC
Stephanie Shaughnessy has held the position of Senior Manager, Brand - Sponsorship at CIBC since 2017. Based in the Toronto, Canada area, she oversees brand sponsorship initiatives. This role involves developing strategic partnerships, executing sponsorship deals, and aligning brand sponsorships with the company's broader marketing objectives.
Previous Role at Sportsnet
From 2013 to 2017, Stephanie Shaughnessy served as the Brand Manager at Sportsnet in Toronto, Ontario. During her tenure, she contributed significantly to Sportsnet achieving the status of the #1 specialty network in Canada for over three years. She also developed the national in-market consumer activation program focusing on social engagement and product subscription.
Experience at Rogers Media
Stephanie was the Promotions & Marketing Director for 680News & Sportsnet 590 The FAN at Rogers Media from 2004 to 2013. Her role entailed managing promotional campaigns and marketing strategies. She led an agile team across Rogers Media for the 2016 NBA All-Star game in Toronto, showcasing her event management skills and ability to coordinate large-scale initiatives.
Early Career at Whiteoaks Communications Group
Stephanie Shaughnessy's career began at Whiteoaks Communications Group, where she worked from 2003 to 2004 as the Promotions, Client Services & Public Relations Coordinator for AM740/CJMR/Joy 1250 in Oakville, ON. She was responsible for coordinating promotional activities, client services, and public relations efforts.
Educational Background
Stephanie holds a Bachelor of Arts degree in English Literature from McGill University, which she completed in 2002. She also studied at the University of South Florida for a year. Later, she pursued continuing education in Landscape Design at the University of Guelph, achieving a Continuing Education Certificate (2016-2018) and a Continuing Education Diploma (2018-2023).