Stephen Bennett
About Stephen Bennett
Stephen Bennett is the Director of Experience Design at CIBC, with extensive experience in creative and design roles across various industries.
Current Position at CIBC
Stephen Bennett is currently the Director of Experience Design at CIBC, a position he has held since 2021. His role involves leading user experience initiatives and integrating human-centric design principles into the bank's digital platforms. He utilizes empathy, research, and testing to improve user interaction and experience with CIBC's products and services.
Previous Experience in Creative Direction
Before joining CIBC, Stephen Bennett held various high-profile positions in the realm of creative direction. From 2020 to 2021, he served as the Executive Creative Director at Therefore Interactive | Digital Agency in Toronto, Ontario. Prior to that, he was the Executive Creative Director at Bond Brand Loyalty from 2016 to 2020, overseeing creative strategies to enhance brand loyalty. His extensive experience also includes working as a self-employed Experience Design & Creative Strategy Consultant from 2015 to 2020, offering expert advice on user experience strategies.
Stints at Various Notable Companies
Stephen's career includes notable positions at several major companies. His roles have ranged from Creative Director at Wattpad, TELUS Digital, TAXI, and Juniper Park, to Associate Partner, Creative at Grip Limited, and VP Interactive at Maclaren McCann. These roles have spanned industries such as TELCO, Financial, Automotive, Pharma, Retail, CPG, Entertainment, and Loyalty, showcasing his versatility and expertise.
Educational Background
Stephen Bennett holds a Bachelor's degree in Economics from Acadia University, completed in 1992. Later, he pursued studies in Digital Communication and Media/Multimedia at Langara College from 1998 to 1999. His educational background has provided him with a strong foundation in both economics and digital media, which he has applied throughout his extensive career in experience design and creative direction.
Specialized Skill Set in User Experience and Design
Stephen Bennett brings a specialized skill set in user experience and design to his roles. He is proficient in design tools such as Adobe Suite, Sketch, Adobe XD, Figma, UXPin, and InvisionApp. He is known for advocating design thinking and rapid prototyping in creative processes. His approach involves connecting human needs with business opportunities using data-driven insights, emphasizing lifecycle communication and customer journey mapping to enhance user experience.