Susan Elrick
About Susan Elrick
Susan Elrick is the Director at CIBC with extensive experience in marketing and project management across various industries.
Professional Background at CIBC
Susan Elrick currently holds the position of Director at CIBC, a role she started in 2022. Her responsibilities and contributions in this position are grounded in her extensive expertise in marketing and project management, honed through her previous roles in various companies.
Previous Roles and Experience
Susan Elrick has held numerous roles in the marketing and project management fields. She worked as an Account Supervisor at Theo and in Account and Project Management at McCann Canada, both in Toronto. At Shoppers Drug Mart, Susan was the Senior Marketing Manager for Loyalty & Finance, a position she held for four years. At TELUS Small Business, she served as GTM Strategy & Marketing Execution Manager and as Marketing Manager, among other roles.
Expertise in B2B and B2C Marketing
Susan Elrick possesses specialized knowledge in both B2B and B2C marketing strategies. Her professional journey showcases her ability to handle diverse marketing challenges, from managing loyalty programs to developing comprehensive go-to-market strategies. Her roles have consistently focused on leveraging data-driven decisions for continuous improvement.
Educational Background
Susan Elrick's educational qualifications include a Bachelor of Independent Studies from the University of Waterloo, where she studied Sociology, and a PM Certificate in Leading Projects in Organizations from the University of Toronto. These academic credentials have provided her with a solid foundation for her career in the marketing and project management fields.
Specialization in Digital Marketing and Project Management
Susan Elrick is known for her strong background in digital marketing and project management. Over the years, she has led various marketing campaigns and projects, consistently utilizing her expertise to drive successful outcomes. Her focus on innovation and thought leadership has set her apart as a professional in her field.