Tahnya P.
About Tahnya P.
Tahnya P. is the Marketing Director of Investment Content at CIBC, with over 15 years of experience in finance and investment industries, including roles at Equifax, Capital Group, and Manulife.
Current Position: Marketing Director at CIBC
Tahnya P. currently holds the position of Marketing Director, Investment Content at CIBC. She started in this role in 2022 and works in Toronto, Ontario, Canada. In this capacity, she is responsible for overseeing investment-related marketing content, leveraging her extensive experience in both finance and digital marketing.
Previous Role at Equifax
Prior to her current role, Tahnya P. served as the Director of Digital Content and Social Media Strategy at Equifax in Toronto, Ontario from 2021 to 2022. Here, she was responsible for creating and implementing digital content strategies to enhance online presence and social media engagement.
Background in Brand Marketing at Capital Group
Tahnya P. worked at Capital Group as Senior Manager of Brand Marketing Communications from 2019 to 2021 in Montreal, Quebec. In this role, she focused on brand marketing efforts, contributing to the company's communication strategies and brand positioning.
Transition from Financial Services to Digital Marketing
Tahnya P.'s career transitioned from financial services to digital marketing after many years of aiding clients in managing investments. Her experience includes roles such as Financial Planner at RBC from 2005 to 2009 and Senior Investment Advisor at Scotiabank from 2011 to 2013. This background provided a solid foundation for her subsequent roles in digital and brand marketing.
Educational Background at Concordia University
Tahnya P. completed her education at Concordia University, achieving a Diploma in Journalism and Communications (2012-2014) and a Diploma in Business Administration (2005-2007). She also holds a Bachelor's degree in Economics and Urban Planning from the same institution, earned between 2001 and 2005.
Media and Expert Appearances
Tahnya P. has been featured in the Globe & Mail as a digital marketing expert for financial advisors. She provided insights on increasing social media presence and adapting to a digital strategy during the shift to remote work, showcasing her expertise and relevance in the field.