Ayan Mitra
About Ayan Mitra
Ayan Mitra is the Director of Marketing at Cigniti Technologies, with a diverse background in marketing across various sectors including technology and digital services. He has held significant roles at companies such as Capgemini, JLL, and Sears Communication Services, where he focused on business growth and brand performance.
Work at Cigniti Technologies
Ayan Mitra currently serves as the Director of Marketing at Cigniti Technologies, a position he has held since 2021. In this role, he is responsible for identifying and building new sales plays in emerging growth areas. His focus includes developing value-based solutions that facilitate enterprise digital transformation and enhance customer experience.
Previous Experience in Marketing
Prior to his role at Cigniti Technologies, Ayan Mitra held various marketing positions across multiple organizations. He worked at Sears Communication Services Pvt Ltd (Redtale Creatives) as Director of Marketing - Digital Marketing Growth Hacker from 2018 to 2021. He also served as Director of Marketing at JLL from 2017 to 2018 and as North America Sector Marketing Head at Capgemini from 2015 to 2017.
Career Background in Marketing Roles
Ayan Mitra's career in marketing began with roles at International SOS as a Marketing Executive from 2005 to 2006 and Zycus Inc as a Presales Executive from 2004 to 2005. He further developed his expertise at Omnitech InfoSolutions Ltd, where he worked as Associate Vice President Marketing and Partner Alliances from 2010 to 2013, and as Sr. Manager Marketing from 2008 to 2010.
Education and Expertise
Ayan Mitra studied at Bharatiya Vidya Bhavan's, where he gained foundational knowledge that supports his marketing career. He specializes in thought leadership content development and performance marketing, contributing to his ability to drive new business growth through partnerships and alliances.
Achievements in Marketing Strategy
Throughout his career, Ayan Mitra has conceptualized innovative tools such as a 'Brand Meter' to measure brand performance and guide investment decisions. His work emphasizes the importance of data-driven strategies in marketing, particularly in the context of digital transformation.