Irina Vasilenko
About Irina Vasilenko
Irina Vasilenko is a Senior Product Manager at Ciklum, where she has worked since 2019. She has a diverse educational background in product management, marketing, and project management, along with extensive experience in digital marketing and product development.
Work at Ciklum
Irina Vasilenko has been employed at Ciklum as a Senior Product Manager since 2019. In her role, she has played a key part in developing Ciklum's Sales Booster, an AI-driven tool designed to enhance e-commerce personalization through real-time behavior analysis. Her contributions have focused on leveraging technology to improve product offerings and customer engagement.
Education and Expertise
Irina Vasilenko has a diverse educational background in product management, marketing, and project management. She studied at Projector, where she achieved a Product Marketing Pro certification in 2019. Additionally, she completed a course in Technological Business at GrowthUp in 2018. Irina has also studied at UniManagement, obtaining certifications in Project Management and Sales Training, and has pursued various programs in digital marketing and SEO.
Background
Before joining Ciklum, Irina held several positions in the banking and technology sectors. She worked at UniCredit Bank as a Branch Manager from 2006 to 2008 and later served as Head of Digital Marketing (Retail) and Head of Partner Relations and Alternative Distribution Channels at UniCredit Bank Ukraine from 2011 to 2016 and 2008 to 2013, respectively. She also worked as a Product Manager at Nimses Inc. from 2018 to 2019.
Achievements
Irina Vasilenko has made significant contributions to various projects throughout her career. She implemented a new business model for a startup that achieved breakeven within one month of implementation. Additionally, she managed a digital marketing strategy that resulted in a fourfold increase in traffic, reaching nearly one million visitors per month. Irina also contributed to the creation of AI Loyalty, a program that utilizes AI algorithms to enhance sales and customer retention.