Jeff Beller
About Jeff Beller
Jeff Beller is a Senior Marketing Analyst/Manager with extensive experience in marketing analytics and data management. He currently works at Cinch Home Services, where he focuses on implementing marketing automation tools and designing cloud data architecture.
Work at Cinch Home Services
Jeff Beller has been employed at Cinch Home Services as a Senior Marketing Analyst/Manager since 2015. In this role, he utilizes various analytical tools, including Tableau, Alteryx, Oracle BI, and Amazon AWS, to enhance marketing strategies. He has implemented Tableau and Alteryx through trials and a roll-out strategy, which has improved data analysis capabilities. Currently, he is focused on designing the data architecture for migrating Cinch Home Services data to the cloud, collaborating with both internal IT teams and external consultants. Additionally, he is investigating marketing automation tools to improve customer nurturing and trigger marketing processes.
Education and Expertise
Jeff Beller studied at Michigan State University, where he earned a Bachelor of Science (B.S.) degree in Social Sciences. His educational background provides a foundation for his analytical skills and marketing expertise. He has developed proficiency in various analytical tools and methodologies, which he applies in his current role and previous positions. His experience spans multiple industries, allowing him to leverage diverse insights in marketing analysis.
Background in Marketing Analysis
Prior to his current role at Cinch Home Services, Jeff Beller worked in several notable positions in marketing analysis. He served as a Marketing Analyst at BBDO from 2001 to 2004, followed by a role as a Senior Marketing Analyst at Campbell-Ewald from 2004 to 2012. He then transitioned to General Motors, where he worked as a Fleet Market Analyst from 2012 to 2015. This extensive background in marketing analysis has equipped him with a comprehensive understanding of market dynamics and consumer behavior.
Technical Skills and Tools
In his role as a Senior Marketing Analyst/Manager, Jeff Beller utilizes a range of analytical tools and technologies. His expertise includes Tableau and Alteryx, which he implemented at Cinch Home Services to enhance data visualization and analysis. He also employs Oracle BI and Experian Mosaics/Demographics for demographic analysis and market segmentation. Additionally, he leverages Amazon AWS for cloud-based data solutions, demonstrating his capability in modern data management and analysis.