Laina Mc Queen
About Laina Mc Queen
Laina Mc Queen serves as the Vice President of Marketing at Cinch Home Services, where she has worked since 2020. With extensive experience across various industries, she specializes in leading revenue channels and developing effective marketing strategies.
Work at Cinch Home Services
Laina Mc Queen has served as Vice President of Marketing at Cinch Home Services since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing the company's market presence. Based in Boca Raton, Florida, she has contributed to the growth of the organization through her expertise in leading revenue channels, including partnerships and on-demand services.
Previous Experience in Marketing Strategy
Before joining Cinch Home Services, Laina Mc Queen held several key marketing positions. She worked at The Think Agency as Vice President of Marketing Strategy from 2012 to 2018, where she developed strategies to drive revenue and enhance client engagement. Additionally, she served as Vice President of Marketing & Sales Enablement at Zeta Global from 2018 to 2020, focusing on aligning marketing efforts with sales objectives.
Education and Expertise
Laina Mc Queen holds a Bachelor of Science in Marketing from Fairfield University. She also studied Digital Marketing at the University of Vermont. Her educational background supports her extensive expertise in omni-channel marketing strategies, which have led to significant improvements in conversion rates across various campaigns.
Diverse Industry Experience
Laina Mc Queen possesses a diverse multi-vertical experience, having worked across various industries including retail, SaaS, financial services, publishing, entertainment, and travel. This breadth of experience allows her to apply innovative strategies tailored to different market needs and challenges.
Specialization in Marketing Projects
Laina specializes in start-up, fix-it, and organizational transformation projects. Her ability to combine innovative strategies with disciplined execution has enabled her to meet and exceed marketing goals throughout her career. She has a proven track record of developing effective marketing communications, particularly during her tenure at Network for Good and Time Inc.