Lidya Demian
About Lidya Demian
Lidya Demian is a Digital Marketing Manager at Cinch Home Services, where she has worked since 2021. She has a diverse background in project management and digital program management across various industries, with a strong focus on strategic planning and digital optimization.
Work at Cinch Home Services
Lidya Demian has been serving as the Digital Marketing Manager, Direct to Consumer at Cinch Home Services since 2021. In this role, she is responsible for overseeing digital marketing strategies aimed at enhancing consumer engagement and driving sales. Her focus includes optimizing online presence and implementing effective marketing campaigns tailored to the direct-to-consumer segment.
Previous Experience in Digital Marketing and Project Management
Before joining Cinch Home Services, Lidya held various positions that contributed to her expertise in digital marketing and project management. She worked at Modern Signal as a Project Manager from 2005 to 2009 in the Washington D.C. Metro Area. Later, she served as Digital Program Manager at Challenge Island from 2018 to 2021, where she managed digital initiatives in STEAM education. Additionally, she was the Technology Program Manager at European Wax Center from 2014 to 2018.
Background in Information Technology and E-commerce
Lidya has a solid background in information technology and e-commerce. She worked as the Information Technology & E-commerce Manager at ZEMgear LLC from 2011 to 2014 in the Miami/Fort Lauderdale Area. Her responsibilities included managing e-commerce platforms and enhancing digital customer experiences. This experience has equipped her with skills in strategic planning and execution for various projects.
Education and Expertise
Lidya Demian studied at George Mason University, where she earned a Bachelor of Science degree in Decision Sciences and Management Information Systems. Her academic background has provided her with a strong foundation in management information systems, which supports her professional roles in digital marketing and project management.
Skills in Digital Optimization and Systems Implementation
Lidya possesses skills in strategic planning and execution for both large and small-scale projects. She has extensive experience in implementing and enhancing ERP, CRM, and CMS systems. Her strong background in web development and digital optimization projects allows her to effectively drive digital marketing initiatives and improve overall business performance.