Lacey O'connell
About Lacey O'connell
Lacey O'Connell is a Marketing Manager at Cintas, where she has worked since 2017. She has successfully implemented marketing strategies that significantly increased lead generation and customer engagement.
Work at Cintas
Lacey O'Connell has served as the Marketing Manager at Cintas since 2017. In this role, she is based in Mason, Ohio, and has contributed significantly to the company's marketing strategies. O'Connell has implemented email campaigns that achieved open rates double the B2B average. Additionally, she coordinated updates for the Uniform Rental section of Cintas.com, resulting in a 96% increase in leads. Her work focuses on enhancing customer engagement and driving business growth through effective marketing initiatives.
Education and Expertise
Lacey O'Connell earned her Bachelor's degree in Marketing from Northern Kentucky University, where she studied from 2014 to 2018. Her educational background provides her with a solid foundation in marketing principles and strategies. Prior to her university studies, she attended Archbishop McNicholas High School from 2010 to 2014. This educational journey has equipped her with the necessary skills to excel in her role at Cintas.
Background
Lacey O'Connell has a background in marketing that spans several years, with a focus on B2B strategies. Her tenure at Cintas began in 2017, and she has since developed various marketing initiatives aimed at improving customer retention and acquisition. O'Connell's experience includes the development of a lost customer marketing strategy that targets over 9,000 accounts, with a projected impact of generating $1 million in Rental Volume.
Achievements
During her time at Cintas, Lacey O'Connell has achieved notable results in her marketing efforts. She successfully implemented email campaigns with open rates that surpass the B2B average, demonstrating her effectiveness in digital marketing. Furthermore, her coordination of updates to the Uniform Rental section of Cintas.com led to a significant increase in leads, showcasing her ability to drive measurable outcomes through strategic marketing initiatives.