Maxim Berkovich
About Maxim Berkovich
Maxim Berkovich serves as the Director of Sales Training at Cintas, a position he has held since 2019. With a strong background in sales and service management, he has received multiple awards and achieved significant performance metrics throughout his career.
Work at Cintas
Maxim Berkovich has been with Cintas since 2004, holding various positions over the years. He currently serves as the Director of Sales Training, a role he has occupied since 2019 in Alamo, California. Prior to this position, he worked as the Regional Service Director from 2016 to 2019 and as the Market Sales Manager from 2011 to 2016. His career at Cintas began as a Sales Service Representative, and he has progressively advanced through multiple roles, including Market Development Representative and Service Supervisor.
Education and Expertise
Maxim Berkovich earned a Bachelor of Business Administration (BBA) degree in International Business from California State University, Long Beach, where he studied from 1998 to 2003. His educational background supports his extensive career in sales and service management within the corporate environment of Cintas.
Achievements
Throughout his tenure at Cintas, Maxim Berkovich has received multiple awards, including the OAA award twice and the Diamond award once. He has also been recognized as Sales Rep of the Year on two occasions. His leadership led to a 0% turnover rate for five years and he achieved 100% Summit Attendance, receiving the Zero Goose Egg Award. Additionally, he has developed and certified numerous Service Sales Representatives and has consistently exceeded sales goals.
Leadership and Development
Maxim Berkovich has demonstrated strong leadership skills by developing and certifying 24 Service Sales Representatives, as well as promoting two Sales Managers. He has led his division in partner retention and service on-time improvement, showcasing his ability to drive performance and enhance team capabilities. His initiatives have resulted in significant growth, with his division leading in quarterly growth initiatives for three consecutive years.