Sonia Mendes
About Sonia Mendes
Sonia Mendes is a Senior Segment Marketing Manager at Cintas, with a diverse background in marketing across various companies in Canada. She has over 15 years of experience in both B2B and B2C marketing environments and holds a Bachelor of Applied Arts from Ryerson Polytechnic University.
Current Role at Cintas
Sonia Mendes serves as the Senior Segment Marketing Manager at Cintas, a position she has held since 2017. In this role, she is responsible for developing and implementing marketing strategies that align with the company's goals. Her experience in marketing allows her to effectively manage various initiatives that enhance brand visibility and customer engagement. Based in Mississauga, Ontario, she has contributed to the growth and success of the marketing team at Cintas.
Previous Experience at G&K Services
Sonia Mendes worked at G&K Services in various marketing roles from 2012 to 2017. Initially, she served as the Marketing Manager for the Canada Region for three years, where she focused on marketing strategies tailored to the Canadian market. Following this, she advanced to the position of Senior Manager of Marketing and Direct Sales for the Canada Region from 2015 to 2017. Her tenure at G&K Services provided her with valuable insights into both B2B and B2C marketing environments.
Background in Marketing Management
Before her time at G&K Services, Sonia Mendes held the position of Marketing Manager at ColorShadow Communications Inc. from 2006 to 2012. In this role, she developed marketing campaigns and strategies that supported the company's objectives. Additionally, she worked as an Associate Marketing Manager at Canadian Tire Financial Services Ltd. from 2004 to 2006, where she gained further experience in marketing management. Her diverse background in marketing has equipped her with a broad skill set.
Education and Expertise
Sonia Mendes earned a Bachelor of Applied Arts in Radio and Television Arts from Ryerson Polytechnic University, completing her studies from 1995 to 1999. Her educational background laid the foundation for her career in marketing. She holds a Lean Six Sigma Green Belt certification, demonstrating her expertise in process improvement and operational efficiency. Sonia specializes in full-cycle project management, ensuring comprehensive oversight of marketing projects from inception to completion.
Focus on Professional Development
Sonia Mendes is dedicated to nurturing emerging talent within the marketing field. She is passionate about professional development and actively seeks opportunities to mentor others. Her strong focus on developing skills in operations and logistics planning contributes to streamlined business processes. This commitment to growth not only benefits her team but also enhances the overall effectiveness of marketing strategies.