Genny Gordon (She/Her)
About Genny Gordon (She/Her)
Genny Gordon is a Product Marketing Manager with extensive experience in marketing roles across various organizations. She has a background in history and political science from Wellesley College and has worked in both athletic training and marketing.
Current Role at CipherHealth
Genny Gordon serves as the Product Marketing Manager at CipherHealth, a position she has held since 2021. In this role, she focuses on enhancing product adoption and creating expansion opportunities through targeted customer campaigns. She collaborates closely with Sales and Customer Success teams to ensure alignment in marketing strategies and initiatives.
Previous Experience at Kyruus
Genny Gordon has a notable history with Kyruus, where she worked in various marketing roles from 2017 to 2021. Initially, she served as a Product Marketing Associate for three years, followed by a year as Content Marketing Manager. During her tenure, she developed comprehensive buyer persona sales playbooks and managed company education on competitive intelligence through quarterly readouts.
Educational Background
Genny Gordon has a diverse educational background. She earned a Bachelor of Arts in History and Political Science from Wellesley College, where she studied from 2012 to 2016. Additionally, she participated in a study abroad program at Universidad de Córdoba in 2015. Earlier, she completed her high school education at The Charter School of Wilmington from 2008 to 2012.
Early Career Experience
Before her roles in marketing, Genny Gordon gained experience in athletics and admissions. She worked as an Assistant Athletic Trainer at Wellesley College from 2012 to 2014. Additionally, she served as a Student Admissions Assistant in the Office of Admissions at Wellesley College from 2015 to 2016, and completed a marketing internship at HawkPartners in 2015.
Marketing Skills and Initiatives
Genny Gordon has developed a strong skill set in marketing, particularly in account-based marketing strategies. She drives awareness for new product features through initiatives such as quarterly product newsletters and webinars. Her work emphasizes the importance of personalized selling and effective communication within the marketing domain.