Cassandra King
About Cassandra King
Cassandra King is a Content Marketing Lead at Circle, with extensive experience in content marketing and community management. She has previously held roles at Superside and Flixel Photos Inc., where she developed expertise in various content marketing areas.
Current Role at Circle.so
Cassandra King serves as the Content Marketing Lead at Circle, a position she has held since 2024. In this role, she is responsible for developing and implementing content strategies that align with the company's marketing objectives. Her focus includes enhancing brand visibility and engagement through various content formats.
Previous Experience at Superside
Prior to her current role, Cassandra King worked at Superside in various capacities from 2019 to 2023. She started as a Content Marketing & Community Manager, then progressed to Senior Content Marketing Manager, and finally served as the Head of Content & Community. Her tenure at Superside involved leading content initiatives and community engagement efforts in a remote setting.
Background in Content Marketing
Cassandra King has extensive experience in content marketing, having worked in multiple roles at Flixel Photos Inc. from 2014 to 2018. She began as a Marketing Specialist, then transitioned to Community Manager, and later became the Content Marketing Manager. Her responsibilities included managing content creation and community interactions in the Toronto, Canada area.
Education and Expertise
Cassandra King holds a Bachelor of Arts in Multimedia & Communication Studies from McMaster University. Additionally, she completed Search Engine Optimization Training at BrainStation in 2019. Her expertise encompasses various aspects of content marketing, including keyword planning, video production, email marketing, social media strategy, online events, and landing page copy.
Personal Interests
In her leisure time, Cassandra King enjoys outdoor activities such as hiking and traveling in a campervan. These interests reflect her appreciation for nature and adventure, which complement her professional focus on storytelling and engagement in content marketing.