Mel Shires

Mel Shires

Head Of Marketing @ Circle.so

About Mel Shires

Mel Shires serves as the Head of Marketing at Circle, a position held since 2022. With a diverse background in marketing roles across various companies, Shires has accumulated significant experience, including leadership positions at Lillio and QuickTapSurvey.

Current Role at Circle.so

Mel Shires serves as the Head of Marketing at Circle, a position held since 2022. In this role, Shires is responsible for overseeing marketing strategies and initiatives aimed at enhancing brand visibility and engagement. The focus is on driving growth and establishing Circle as a leader in its industry.

Previous Experience in Marketing

Prior to joining Circle, Mel Shires held several marketing positions. Shires worked at Lillio (formerly HiMama) as VP of Marketing from 2019 to 2022, and as Director of Marketing from 2018 to 2019. Shires also served as Marketing Director at Top Hat from 2015 to 2016, and as Director of Marketing at QuickTapSurvey from 2016 to 2018. Earlier roles included Marketing Coordinator positions at Protiviti, BMW Group Financial Services Canada, and Bravado Designs.

Education and Academic Background

Mel Shires studied at Wilfrid Laurier University, where Shires completed a Business Administration Honors degree with a Co-op Option focused on Marketing from 2004 to 2008. Prior to university, Shires attended John McCrae Secondary School from 2000 to 2004. Additionally, Shires has studied at Second City.

Career Timeline and Progression

Mel Shires has a diverse marketing career spanning over a decade. Starting as a Marketing Coordinator at BMW Group Financial Services Canada in 2006, Shires progressed through various roles, including positions at Bell Sympatico and Bravado Designs. Shires' experience includes a significant tenure at Lillio and leadership roles at QuickTapSurvey and Top Hat, showcasing a steady advancement in marketing responsibilities.

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