Natasha Zapanta
About Natasha Zapanta
Natasha Zapanta is a Senior Lifecycle and Marketing Operations Manager with extensive experience in digital marketing and strategic planning. She has held various roles in notable companies and focuses on personalization, engagement, and conversion optimization.
Current Role at Circle.so
Natasha Zapanta currently serves as the Senior Lifecycle + Marketing Operations Manager at Circle.so, a position she has held since 2023. In this role, she focuses on enhancing marketing strategies through personalization, engagement, conversion, retention, and funnel optimization. Natasha utilizes various tools, including Google Suite and Google Analytics, to drive digital marketing efforts and improve overall marketing performance.
Previous Experience in Marketing Operations
Prior to her current role, Natasha held several positions in marketing operations. She worked at FreshBooks as the Lifecycle Marketing Manager from 2019 to 2021, where she focused on customer engagement strategies. Before that, she was a Lifecycle Marketing Manager at Jobber from 2021 to 2022. Natasha also served as a Senior Lifecycle Marketing Manager at Lillio (formerly HiMama) in 2022. Her experience spans various aspects of marketing technology and strategy.
Educational Background
Natasha Zapanta earned a Bachelor of Commerce degree from Queen's University. She furthered her education by studying Conversion Optimization & Growth Marketing at CXL from 2019 to 2020. Additionally, she completed a Masters of Management at EDHEC Business School. Her foundational education includes a High School Diploma with a French Immersion Certificate from All Saints Catholic High School.
Professional Development and Skills
Natasha has developed expertise in managing marketing technology stacks and employs various tools for data analytics and communication optimization. She is proficient in using Looker, SQL, and Amplitude for data analysis. Her experience includes working with CRM and email marketing platforms such as Hubspot, Marketo, Salesforce, Intercom, and Autopilot. Natasha also utilizes Pendo and Drift for in-product communication.
Board Membership at NUTMEG Soccer
In addition to her marketing roles, Natasha Zapanta has been a Board Member at NUTMEG Soccer since 2023. In this capacity, she contributes to the strategic planning and development of the organization, leveraging her marketing expertise to enhance community engagement and outreach efforts.