Pedro Hernandes
About Pedro Hernandes
Pedro Hernandes is a Community Manager and Founder at HBFS, with extensive experience in community management and marketing. He has worked with various organizations in Brazil and the United States, contributing to community engagement and marketing strategies since 2010.
Work at Circle.so
Pedro Hernandes currently serves as Community Manager at Circle, a role he has held since 2022. In this position, he actively identifies and resolves product issues within the community to prevent escalation into support requests. He has implemented systems to facilitate meaningful participation among Circle customers, focusing on creating a knowledge-sharing environment. Additionally, he contributes to community education by sourcing experiences from community builders for self-paced content and programs. Pedro also facilitates connections between community members with similar goals, enhancing their collaborative success.
Professional Experience
Pedro has a diverse professional background in community management and marketing. Before joining Circle, he worked as a Community Manager at Gumroad for six months in 2021-2022. He also held various marketing roles, including Marketing Specialist at BLB Brasil Auditors and Consultants, Marketing Coordinator at ALS Tribology South America, and Inbound Marketing Manager at Groundbreaker. His experience spans multiple industries and locations, including positions in the United States and Brazil.
Education and Expertise
Pedro Hernandes holds a Master of Business Administration (MBA) from FAAP - Fundação Armando Alvares Penteado, where he studied Business and Personal/Financial Services Marketing Operations from 2015 to 2016. He also earned a Bachelor of Arts in Audiovisual Communications Technologies from UFSCar, studying from 2010 to 2013. Additionally, he has a Bachelor of Engineering in Electrical and Electronics Engineering from USP - Universidade de São Paulo, completed in 2009. His educational background supports his expertise in marketing and community management.
Background
Pedro began his career with internships at Embrapa and EPTV, gaining foundational experience in 2011-2013. He later took on roles in creative marketing and demand generation, including a position as Creative Marketing Manager at Göra Kreativ and Demand Generation Manager at Groundbreaker. His career has been characterized by a focus on community engagement and marketing strategy, reflecting his commitment to fostering collaboration and knowledge sharing.
Achievements in Community Management
In his role at Circle, Pedro has made significant contributions to community management by sharing valuable insights with internal teams to influence product roadmaps, marketing strategies, and customer success initiatives. His efforts in facilitating connections among community members and enhancing collaborative success demonstrate his commitment to building a strong community framework. Pedro's initiatives have helped create a supportive environment for knowledge sharing among users.