Kiyan Ng
About Kiyan Ng
As a proven marketing professional, I have deep experience in business development, project management, and full-funnel digital marketing across several industry verticals and business models. QUALIFICATIONS - Proven ability to provide critical insights using analytics, ensure cross-functional team alignment of goals and execution and help drive new initiatives to completion - Build and execute integrated global campaigns focused on driving awareness, consideration, and acquisition in industries like consumer DNA, fitness, bedding, education, dating services, and fintech - Resilient and highly adaptable. Able to stay calm and maintain a clear vision while working in high pressure - Founded a startup and built an MVP with engineers and a UI designer - Strong communication and analytical skills SKILLS Paid Search/SEM, Facebook Ads, Affiliate Marketing, brand marketing, landing page/funnel/audience optimization KEY ACCOMPLISHMENTS - Achieved a YoY paid search conversion growth of 180% in 2017 - Spearheaded SA360 auction-time bidding experiments, which resulted in a 24% lift in non-brand conversions while simultaneously decreasing acquisition costs by 45% - Expanded our upper- and mid-funnel advertising strategies on YouTube in Canada in 2018 and scaled up views by 328% and subscribers by 459% YoY