Estefania Medina Iduarte
About Estefania Medina Iduarte
Estefania Medina Iduarte is a Senior Revenue Associate specializing in DevOps strategy at CircleCI, where she has worked since 2018. She has a background in international business and commerce, with previous roles in revenue and operations analysis across various companies.
Current Role at CircleCI
Estefania Medina Iduarte currently serves as a Senior Revenue Associate focused on DevOps Strategy at CircleCI. She has held this position since 2018, contributing to the company's revenue growth through data analysis and strategic planning. Her role involves validating sales strategy assumptions by analyzing data from the current customer base and churned accounts. She utilizes Salesforce and Excel to generate reports that enhance understanding of inbound leads in relation to marketing expenditure.
Previous Experience at CircleCI
Prior to her current role, Estefania worked at CircleCI as a Revenue Associate in DevOps Strategy for nine months in 2018. During this time, she contributed to process optimization by creating contact views on Salesforce and Outreach.io, which increased activities per Sales Accepted Lead (SAL). Her experience at CircleCI laid the foundation for her continued growth within the company.
Educational Background
Estefania studied at Tecnológico De Monterrey, where she pursued a Bachelor of Arts and Bachelor of Science in Commerce and International Business from 2011 to 2016. Additionally, she attended De Haagse Hogeschool / The Hague University of Applied Sciences in 2013 for European Studies. Her educational background provides her with a strong foundation in international business and commerce.
Professional Experience Prior to CircleCI
Before joining CircleCI, Estefania held several roles that contributed to her expertise in revenue strategy and analysis. She worked as an International Operations Analyst at Promexico for 11 months in 2017, and as a Business Intelligence Analyst at Transnetwork Corporation for 11 months in 2016. Additionally, she collaborated with Aiesec En México as an Outgoing Global Internship Program Collaborator from 2014 to 2015, gaining valuable experience in international operations.
Key Contributions and Skills
Estefania has developed strategies for dedicated outbound teams by analyzing inbound lead seasonality and trends across various market sectors. She has built Salesforce reports to identify product qualified leads and revive old opportunities based on previous closed-lost reasons. Her ability to utilize Salesforce and Excel for data normalization and reporting has significantly aided in understanding marketing effectiveness and sales performance.