Rashelle Snead
About Rashelle Snead
Rashelle Snead is a Vice President of Corporate Communications with extensive experience in communication strategies and a background in various administrative roles. She currently serves as AVP of Corporate Communications at First Northern Bank and as Director of Operations at her family-owned company, Sierra Consulting Services.
Current Position at First Northern Bank
Rashelle Snead serves as the AVP/Corporate Communications at First Northern Bank, a role she has held since 2016. In this position, she focuses on developing and implementing communication strategies that effectively convey key messages to business partners. Her work contributes to enhancing the bank's corporate image and fostering strong relationships with stakeholders.
Experience at VSP Vision Care
Rashelle Snead has extensive experience at VSP Vision Care, where she worked in various roles from 1997 to 2010. She began as an Administrative Assistant in Provider Relations and later transitioned to an Administrative Assistant in Health Care Services. Her final role at VSP was as Communications Manager, where she focused on internal and external communications for six years, enhancing the organization's messaging and outreach.
Background in Sales and Marketing at KB Home
Snead's career at KB Home spanned several years, beginning in 1991 and concluding in 1997. She held multiple positions, including Production Assistant, Land Acquisition/Forward Planning Assistant, and Sales and Marketing Assistant. Her roles involved supporting various aspects of home construction and sales, contributing to her foundational experience in the housing industry.
Education and Expertise in Communications
Rashelle Snead earned her Bachelor of Arts in Communications Studies from California State University-Sacramento, attending from 2000 to 2004. Her educational background has equipped her with the skills necessary to develop effective communication strategies and manage branding and identity initiatives. She possesses proficiency in intranet management, event planning, and various software tools, including Microsoft Office Suite and HTML.
Entrepreneurial Venture with Sierra Consulting Services
In addition to her corporate roles, Rashelle Snead is the Director of Operations at Sierra Consulting Services, a family-owned company she launched in 2012. The company focuses on assisting California-based businesses in securing government funding for workforce improvement. This venture reflects her commitment to supporting local businesses and enhancing workforce capabilities.