Andrea Goldman
About Andrea Goldman
Andrea Goldman serves as the Vice President of Client Insights and Strategy at City National Bank, where she has worked since 2019. With a strong background in market research and strategy, she has held various roles across multiple industries and possesses expertise in qualitative and quantitative study design.
Work at City National Bank
Andrea Goldman serves as the Vice President of Client Insights and Strategy at City National Bank, a position she has held since 2019. In this role, she focuses on understanding client needs and translating business challenges into actionable insights. Her work contributes to the bank's strategic initiatives and enhances client engagement.
Previous Experience in Market Research
Before her current role, Andrea Goldman worked as an Independent Consultant at Goldman Market Research since 2009. She also held positions at C Space as a Community Research Consultant from 2007 to 2009, and at Constant Contact as a Senior Customer Insights Manager from 2010 to 2016. Her diverse experience spans various industries, including technology, healthcare, and consumer packaged goods.
Educational Background
Andrea Goldman has a solid educational foundation in market research and business. She studied at Brown University, where she graduated magna cum laude with a Bachelor of Arts. She furthered her education at Babson College, earning an MBA in Marketing. Additionally, she holds a Master of Science in Market Research from Bentley University.
Expertise in Market Research and Strategy
Andrea Goldman specializes in customer journey mapping and product innovation. She has extensive expertise in designing and executing qualitative and quantitative studies for B2B, B2C, and nonprofit organizations. Her skills include go-to-market strategy, messaging, channel evaluation, and packaging, enabling her to provide comprehensive insights across various verticals.
Career Development and Roles
Andrea Goldman has developed her career through various roles in market research and brand management. She worked as an Associate Brand Manager at Kellogg Company from 2005 to 2007. Her career trajectory reflects a commitment to understanding consumer behavior and leveraging insights to drive business success.