Caryn E.
About Caryn E.
Caryn E. serves as the Vice President of Segment Marketing for Sports & Entertainment and Fintech Solutions at City National Bank, where she has worked since 2020. With a background in corporate events and sponsorships across several financial institutions, she specializes in marketing integration with fintech companies to improve client payment efficiencies.
Work at City National Bank
Caryn E. currently holds the position of Vice President, Segment Marketing, Sports & Entertainment and Fintech Solutions at City National Bank. She has been in this role since 2020 and operates within the New York City Metropolitan Area. In her capacity, she oversees the integration of marketing strategies with fintech companies, including Exactuals, AgilLink, and FilmTrack, to improve payment efficiencies for clients. Caryn serves as the central point of contact between the Sports & Entertainment division and the Marketing, Product & Digital team, facilitating collaboration and strategic initiatives.
Previous Experience at Morgan Stanley
Caryn E. worked at Morgan Stanley from 2003 to 2009, where she held multiple roles. Initially, she served as Vice President - Corporate Events, Firmwide Marketing. Later, she became Executive Director - Head of Sponsorship & Corporate Partnerships Strategy from 2014 to 2018. In these positions, she managed corporate events and developed sponsorship strategies, contributing to the firm's marketing efforts.
Experience at BNP Paribas
From 2018 to 2020, Caryn E. was employed at BNP Paribas as Director - Head of Strategic Partnerships/Sponsorship, Events & Hospitality. In this role, she focused on developing strategic partnerships and managing events and hospitality initiatives, enhancing the bank's engagement within the financial services sector.
Educational Background
Caryn E. has a diverse educational background. She studied at Syracuse University - Martin J. Whitman School of Management, where she earned a Bachelor of Science in Marketing. Additionally, she attended New York University, focusing on Sports, Entertainment & Event Marketing. In 2020, she furthered her education at Florida Atlantic University, studying Hospitality & Tourism Management for 11 months.
Role in Business Development
At City National Bank, Caryn E. plays a significant role in developing strategic marketing and business development strategies. She focuses on sponsored events and bespoke projects aimed at amplifying brand awareness. Additionally, she is involved in the East Coast expansion strategy for the bank, targeting key markets such as New York, Nashville, Atlanta, and Miami.