Connie Luc
About Connie Luc
Connie Luc serves as the Vice President and Team Lead of Events Marketing at City National Bank, where she has worked for 18 years. She specializes in event reporting and data automation, leveraging tools like Tableau and Salesforce to enhance marketing campaigns.
Current Role at City National Bank
Connie Luc serves as Vice President and Team Lead of Events Marketing at City National Bank. She has held this position since 2006, accumulating 18 years of experience in the role. In her capacity, she oversees various marketing initiatives, including an Online Premium Store that generates approximately $400,000 in annual sales. Her leadership in events marketing focuses on enhancing brand visibility and customer engagement through strategic event planning.
Previous Experience at City National Bank
Prior to her current role, Connie Luc worked at City National Bank in two capacities. She began as an INROADS Intern from 2002 to 2004, gaining foundational experience in the banking sector. Later, she served as an Events Consultant from 2005 to 2006, where she contributed to event planning in the Greater Los Angeles Area for 11 months. Her experience at the bank laid the groundwork for her current leadership position.
Internship Experience at Sybase
Connie Luc gained additional experience as an Events Intern at Sybase in 2005. During her five-month internship in the San Francisco Bay Area, she developed skills in event coordination and marketing strategies. This role complemented her earlier experiences and contributed to her professional growth in the events marketing field.
Education and Expertise
Connie Luc holds a Bachelor of Science (B.S.) degree in Business Administration from the University of California, Berkeley - Walter A. Haas School of Business. She studied there from 2001 to 2005, acquiring knowledge and skills that have been instrumental in her career in events marketing and management.
Achievements in Events Marketing
Throughout her career, Connie Luc has implemented significant improvements in events marketing processes. She transformed event reports through a Tableau dashboard, enhancing results-focused tracking. Additionally, she formulated Event Journeys in Salesforce to automate and centralize data for complete campaign cycles. These initiatives demonstrate her commitment to leveraging technology for improved marketing outcomes.