Katie Forcier
About Katie Forcier
Katie Forcier is a Product Marketing Communications professional at City National Bank, where she has worked since 2022. She holds a B.A. in Creative Writing and Literature from UC San Diego and has extensive experience in marketing communications across various roles in the San Francisco Bay Area.
Work at City National Bank
Katie Forcier has been serving as a Product Marketing Communications professional at City National Bank since 2022. In her role, she focuses on developing and executing marketing strategies that enhance the bank's product offerings. Her responsibilities include creating communication materials that align with the bank's brand and objectives, ensuring effective messaging across various channels.
Education and Expertise
Katie Forcier earned a Bachelor of Arts degree in Creative Writing and Literature from UC San Diego. Her educational background supports her expertise in developing brand architecture and creating focused voice and brand guidelines. She possesses strong skills in developing sales engagement strategies and running marketing campaigns, utilizing ROI dashboards to measure effectiveness.
Background in Marketing Communications
Katie Forcier has extensive experience in marketing communications, having worked in various capacities at Mellon Capital from 2007 to 2017. She held positions such as Marketing Communications Coordinator, Senior Marketing Communication Specialist, and Vice President, Marketing Communications Strategist. Her tenure at Mellon Capital allowed her to develop a comprehensive understanding of marketing strategies and brand development.
Skills and Tools Proficiency
Katie Forcier is skilled in various marketing tools and software, including Adobe Creative Suite, which encompasses Acrobat, Photoshop, InDesign, Illustrator, and Premiere. She has experience with website administration, CRM systems, and educational training software such as Snagit, Camtasia, and Audacity. Her technical skills complement her marketing expertise, enabling her to execute effective campaigns.
Collaboration and Research Experience
Katie Forcier enjoys collaborating with cross-functional teams and enhancing vendor relationships. She has experience conducting qualitative research and has worked closely with external consultants and business owners to achieve marketing objectives. This collaborative approach has contributed to her success in developing effective marketing strategies.