Katie Winter Butcher
About Katie Winter Butcher
Katie Winter Butcher serves as the Senior Vice President of Strategic Partnerships and Events at City National Bank, where she has worked since 2018. She has extensive experience in event marketing and management, having previously held positions at City National Bank and The Patina Group.
Current Role at City National Bank
Katie Winter Butcher serves as the Senior Vice President of Strategic Partnerships and Events at City National Bank. In this role, she has been instrumental in spearheading 260 events annually, which are tailored to key regional and audience demographics. She directly manages a team of six employees across the United States, focusing on championing key marketing initiatives and events. Additionally, she developed the annual business development strategy to enhance events and brand affinity for the bank.
Previous Experience at City National Bank
Katie Winter Butcher held multiple positions at City National Bank prior to her current role. She worked as Assistant Vice President of Event Marketing from 2015 to 2016 and then as Vice President of Regional Marketing from 2016 to 2018. During her tenure, she implemented Salesforce for automated marketing, which improved event tracking and reporting. She also chaired 86 events throughout the East Coast and Southwest to support the bank's expanding footprint.
Event Management Background
Before her time at City National Bank, Katie Winter Butcher gained significant experience in event management. She worked at The Patina Group as Coordinator of Special Events for four months in 2004 and then as Senior Special Event Manager from 2005 to 2010. Additionally, she served as Director of Sales and Catering at Patina Restaurant Group from 2014 to 2015, managing events at notable venues such as Lincoln Center and the Empire State Building.
Education and Expertise
Katie Winter Butcher earned a Bachelor of Arts degree in Communication Management from Emerson College. She also completed her secondary education at Mahopac High School. Her educational background supports her expertise in strategic partnerships, event management, and marketing within the banking sector.
Achievements in Event Management
In her current role, Katie Winter Butcher manages City National Bank's Annual Economic and Investment Forum, which has featured prominent keynote speakers such as Janet Yellen and Dr. Ben Bernanke. She has led brand awareness campaigns in collaboration with various partners, including City Meals on Wheels and Crains Business Journal, enhancing the bank's visibility and community engagement.