Samantha Davies
About Samantha Davies
Samantha Davies serves as the Senior Vice President of Marketing at City National Bank, where she has worked for 24 years. She has a strong background in digital strategy and community marketing, previously held a Vice President position at Indymac Bank, and manages a substantial marketing budget.
Work at City National Bank
Samantha Davies has served as the Senior Vice President of Marketing at City National Bank since 2000. In this role, she manages a marketing and communications budget of $26 million, demonstrating her proficiency in overseeing substantial financial resources. She leads a team of 30 employees and collaborates with Segment Managers to address the unique needs of various client segments. Her responsibilities include implementing a comprehensive communication strategy that encompasses advertising, direct marketing, digital marketing, and colleague engagement programs. Additionally, she oversees community and event marketing campaigns, enhancing the bank's presence in the community.
Previous Experience at Indymac Bank
Before her tenure at City National Bank, Samantha Davies worked at Indymac Bank as Vice President of Marketing from 1998 to 2000. During her two years in this role, she was based in Pasadena and focused on leveraging the latest digital trends to develop an effective digital strategy. This included initiatives in social media marketing and digital advertising, which contributed to the bank's marketing efforts during that period.
Education and Expertise
Samantha Davies has a strong educational background that supports her marketing expertise. She studied at The Tuck School of Business at Dartmouth, where she achieved a focus on Leadership and Strategic Impact. Additionally, she earned a Professional Designation in Public Relations from the University of California, Los Angeles, studying there from 1990 to 1992. She also holds a Bachelor's degree in Communications & Liberal Studies from California State Polytechnic University-Pomona. This diverse educational foundation has equipped her with the skills necessary for her roles in marketing and communications.
Achievements in Marketing Strategy
In her current role, Samantha Davies has developed a customized ROI Model to assess corporate sponsorships, which enhances the bank's ability to evaluate partnerships effectively. She has also negotiated naming rights and 'official bank' partnerships with key sports teams and entertainment venues, showcasing her expertise in high-level brand sponsorships. These initiatives reflect her strategic approach to marketing and her ability to drive impactful results for the organization.