Steve Berkowitz
About Steve Berkowitz
Steve Berkowitz serves as the Vice President of Small Business and Product Marketing at City National Bank, where he leads marketing execution for various lending segments. He has a strong background in developing data-driven campaign strategies and training new team members in marketing processes.
Work at City National Bank
Steve Berkowitz serves as Vice President of Small Business & Product Marketing at City National Bank. He has held this position since 2018, contributing to the bank's marketing strategies for Consumer Lending, Community Lending, and Small Business segments. Berkowitz is responsible for leading the execution of marketing campaigns, achieving a 100% on-time delivery rate. He collaborates closely with Product and Sales teams to develop and execute up to 13 data-driven, end-to-end campaign strategies annually. His role also involves ensuring compliance with regulatory criteria by working with Legal, Compliance, Fair Lending, and Fair & Responsible Banking teams.
Previous Experience at Universal Studios Hollywood
Before joining City National Bank, Steve Berkowitz worked at Universal Studios Hollywood as a Marketing, Specialty Products Manager / Contractor. His tenure lasted for 8 months in 2005 and 2006, where he contributed to marketing initiatives in Universal City, California. This experience provided him with a foundation in marketing operations and campaign management, which he later applied in his current role.
Education and Expertise
Steve Berkowitz studied at UCLA Extension, focusing on Song Writing and Musical Orchestration from 2004 to 2006. This educational background has equipped him with creative skills that complement his marketing expertise. He also completed his general studies at Forest Hills Northern High School. Berkowitz's training allows him to incorporate a unique perspective into his marketing strategies, particularly in understanding the 'why' behind marketing processes.
Team Leadership and Training
In his current role, Steve Berkowitz emphasizes the importance of training new team members on marketing processes. He focuses on promoting self-sufficiency by helping them understand the underlying principles and broader context of marketing initiatives. Berkowitz organizes and leads a structured marketing operations framework for multi-channel campaigns, ensuring that team members are well-equipped to contribute effectively.