Suzanne Burchman
About Suzanne Burchman
Suzanne Burchman serves as the Marketing Operations Manager at City National Bank, where she has worked since 2019. She has extensive experience in managing marketing projects, overseeing advertising campaigns, and administering the bank's official system of record, Workfront.
Work at City National Bank
Suzanne Burchman has been serving as the Marketing Operations Manager at City National Bank since 2019. In this role, she oversees the request intake process and manages the weekly Marketing Council decision process. Prior to her current position, she worked as the VP-Marketing Project Manager at City National Bank for 19 years, from 2000 to 2019. During her tenure, she managed various projects, including marketing new offices and product launches, and was involved in advertising campaigns aimed at enhancing sales and brand awareness.
Education and Expertise
Suzanne Burchman studied at the University of California, Los Angeles, from 1974 to 1978, completing a four-year program. Before attending UCLA, she attended Los Alamitos High School from 1971 to 1974. Her educational background has equipped her with the skills necessary for her roles in marketing operations and project management within the banking sector.
Background
Suzanne Burchman has extensive experience in marketing within the banking industry. She has been involved in managing advertising campaigns that support sales and enhance brand awareness. Her responsibilities have included overseeing the development of consumer, commercial, and private banking sales materials, such as brochures and flyers, as well as creating in-branch merchandise to support marketing initiatives.
Achievements in Marketing Management
Throughout her career, Suzanne Burchman has successfully managed various projects that contributed to the growth and visibility of City National Bank. Her role in marketing new offices and product launches has been significant in expanding the bank's reach. Additionally, her administration of Workfront, the bank's official system of record, demonstrates her capability in managing complex marketing operations effectively.