Richard Watson
About Richard Watson
Richard Watson serves as the Vice President of Media and Insights at Civis Analytics, bringing extensive experience in data analytics and marketing intelligence. He has held various leadership roles in notable companies, focusing on team development and organizational performance.
Current Role at Civis Analytics
Richard Watson serves as the Vice President of Media and Insights at Civis Analytics, a position he has held since 2021. In this role, he focuses on leveraging data and analytics to enhance media strategies and insights. His leadership aims to drive performance improvements across the organization, aligning with Civis Analytics' mission to empower clients through data-driven decision-making.
Previous Experience in Marketing and Analytics
Watson has extensive experience in marketing and analytics, having held various positions in notable companies. He worked at closerlook, inc. as VP of Marketing Intelligence from 2017 to 2021 and previously served as Director of Analytics and Associate Analytics Director at the same company. His background includes roles at Networked Insights, HAVI Global Solutions, and US Foods, where he developed skills in consumer insights, business analytics, and logistics.
Education and Expertise
Richard Watson earned a Bachelor of Science degree in Marketing and Business Administration from Northern Kentucky University, studying from 1999 to 2004. He later pursued a Master of Business Administration (MBA) in Marketing Management at DePaul University, completing his studies from 2013 to 2015. His educational background supports his expertise in data-driven marketing strategies and business analytics.
Management Style and Team Development
Watson adopts a management style that emphasizes supporting, challenging, and growing his team members. He prioritizes their career advancement into management positions, fostering an environment that encourages professional development. This approach reflects his commitment to building strong, capable teams that can contribute to organizational success.
Business Development Initiatives
Throughout his career, Richard Watson has been involved in the creation of three new business units, including a venture-capital funded start-up and privately owned organizations. His focus on defining data and analytics visions has been instrumental in crafting execution plans that drive performance gains, showcasing his ability to contribute to business growth and innovation.