Amanda Gutman
About Amanda Gutman
Amanda Gutman is a Growth Marketing Manager at Civitas Learning, with a diverse background in marketing and customer relations. She has held various roles at organizations such as the Greater Austin Chamber of Commerce and Green Mountain Energy Company, contributing to demand generation and content strategy.
Current Role at Civitas Learning
Amanda Gutman serves as the Growth Marketing Manager at Civitas Learning, a position she has held since 2022. In this role, she focuses on driving growth through strategic marketing initiatives. Her responsibilities include implementing effective marketing strategies that align with the company's goals and objectives.
Previous Experience at Greater Austin Chamber of Commerce
Prior to her current role, Amanda Gutman worked at the Greater Austin Chamber of Commerce in various capacities. She served as Vice President of Marketing for 10 months in 2021, as Digital Strategist from 2018 to 2020, and as Director of Content Strategy from 2020 to 2021. In these roles, she developed and executed marketing strategies and campaigns to enhance the Chamber's outreach and engagement.
Career Background in Sales and Marketing
Amanda Gutman's career includes significant experience in sales and marketing roles. She worked at Green Mountain Energy Company as an Inside Sales Representative from 2008 to 2010 and later as a Senior Customer Relations Specialist from 2008 to 2015. Additionally, she held the position of Demand Generation Manager at PeopleAdmin from 2015 to 2018, where she focused on generating leads and optimizing marketing strategies.
Educational Qualifications
Amanda Gutman holds a Bachelor of Arts degree in English and Spanish from The Ohio State University. She furthered her education by obtaining a Master's degree in Business Administration from the University of Phoenix. Additionally, she studied Spanish at La Fundación Ortega y Gasset.
Marketing Strategies and Campaigns
Throughout her career, Amanda Gutman has implemented various marketing strategies and campaigns. She developed a post-pandemic field event marketing strategy that involved crafting exhibit presence and coordinating on-site teams. She also optimized the Marketo revenue model as part of a top-of-funnel strategy, demonstrating her expertise in integrated, multi-channel demand generation campaigns.